Victoria Beckham. “My perfumes tell the story of my deep love with David.”

“My first memory of perfume. I was a child and collected empty bottles of Chanel No. 5 that my mother’s friend gave me and displayed in my room. Later in the 1980s, I distinctly remember my mother getting ready before going to a dinner party. It was fascinating. That was definitely the founding moment that made me fall in love with the world of beauty and perfume. I still remember her lining up all her bottles of Poison by Dior or Black Opium by Yves Saint Laurent and her jars of Elnett hairspray.

I always dreamed of creating a collection of perfumes that would enrich my ready-to-wear collection. I started working on this exciting project eight years ago. I didn’t particularly want to rush things, but to consider each step with the necessary attention: the juices, the bottle, the visual, the campaign. Collaborated with the best, as with my line before skin care Enlisting Augustinus Bader. When I started thinking about the perfumes I loved, one name stood out in my mind: the name of Frenchman Jerome Epinet, an incredible perfumer. I was categorical. I wanted only him and only him. I literally stalked him.

Therefore, over the last eight years I have spent a lot of time with Jerome, in Paris, New York or via Zoom, getting to know him better and entrusting him with what I love most: fragrances and personal notes. We talked a lot, shared our stories and life experiences and thought about how we could translate them into fragrances as accurately as possible. These fragrances somehow form a portrait. That’s why we did and didn’t happen, worked and processed, endlessly discussed and discussed again.

I create what I lack, what was not there, and what I sought in vain

Victoria Beckham

Be it fashion, makeup, skin care, and today I create this collection of perfumes, I believe, what I lack, what was not there and what I was looking for in vain. Perfume is the finishing touch to a wardrobe. It is an extension of clothes, an amplifier of appearance. Choosing the perfume you are going to wear is the same process as choosing an outfit; depends on where you go, who you go with, what state of mind you are in. And since we are never really the same, I felt it necessary to create several perfumes…

These perfumes tell the story of my deep love with my husband, our travels, and my long journey to self-esteem.

Victoria Beckham

I would even say that my three fragrances are autobiographical. I tell my story, the story of my deep love with my husband, our travels and my long road to self-esteem. It’s honest, even organic. These perfumes are my fifth child.”