And the most searched brands on Vinted in 2023 are…

With 23 million registered members in France alone, Vinted is one of the French’s favorite secondary apps. All this ten years after his arrival in the territory. On the occasion, the platform shared a report based on internal data showing the most searched brand names from January 1, 2023 to the end of October 2023. In the top 10 we find the American Converse and the German equipment manufacturer adidas. . We also note the presence of Mango or even Levi’s with its timeless denim like the 501 jeans. Women’s ready-to-wear label Sézane launched by Morgane Sézalory. 2013 established itself as one of the most coveted brands on the internet. Vinted could not provide the full list because some brands chose to remain confidential.

Vinted, a mostly female platform

The places occupied by Sézane or Mango in the top 10 are mainly the “feminine” side of the bid. The report shows that almost half of the products available on Vinted belong to the “women’s” category. This is followed by the Kids category, which accounts for a third of the products sold. The “Men” category occupies 10% of the articles posted on the Internet. Factors to be qualified by platform functionality. Please note that it is possible to check the “unisex” box when placing an item online. A search for blazers in the Men’s category, for example, will return a large number of blazers for women, and vice versa.