Why do the ultra-rich only wear coffee-colored clothes?

A cardigan with a white belt, a brown leather bag and velvet trousers in the same shades. Here’s what Gwyneth Paltrow wore during the second day of her trial in March for causing a 2016 skiing accident. A carefully selected palette that mainly focuses on the nuances of coffee. And injects a dose of modernity into women’s wardrobes. Hailey Bieber and her long camel wool coat in May, Kate Middleton and the suit of the same color in September in London… these shades affect the richest. The coffee color offers both a sharp and “low profile” look. Understand: Show you have money while remaining subtle.

It’s hard to believe when we know that historically, brown tones won’t really speak up against unmistakable black. Color has long been considered bland, old-fashioned, hard to come by… even out of date. Many associated it with the gloom of autumn. Too little for the 1990s and 2000s, where the extravagance of pop and bold colors predominates. In 2023, however, the wheel turns. it is thanks to a long absence from the catwalks and streets that these nuances are returning. “Brown is the color of coffee and especially chocolate, a powerful vector of serotonin, the hormone of happiness,” the Adobe website states. And continue. “Available in a warm shade like brown or Senois, it soothes us and reminds us of the comfort of a piece of chocolate.” Coffee holidays synonymous with happiness? In any case, they take root in the wardrobes of the “powerful”.

Regarding the selection of materials

Now, the color we thought was anything but modern suddenly becomes so. Stylist Laura Vidrekin’s Instagram page as proof. The founder of “Kids o’clock”, dedicated to children, gives pride of place to this palette in his photos. Understand that brown, hazel and chocolate are all colors that cover your wardrobe. Sad and boring wardrobe. Very little, because a successful “cafe look” depends on the choice of materials. For Laura Vidrekin, the skirt is made of wool, the sweater is made of cashmere, and the famous jeans have been replaced with brown cropped trousers.

Every winter, the long camel wool coat comes out in force, making it a timeless piece of the season. The fall winter fashion shows of 2023-2024 are unanimous. for women, this palette is everywhere. With a velvet skirt at Bally, a velvet and mosaic coat at Cos, not forgetting cardigans and other fine cashmere knitwear from Éric Bompard. A way to tone down a look and add attitude.

Volume sets

That is why coffee also has its role in the game of volumes. Bright, not to mention sophisticated, it’s sublimated over a broad-shouldered leather coat, or takes on its full significance over an unstructured trench coat or belted knit dress. Cashmere, velvet, wool… all these materials add lightness when chosen in coffee tones. Even more so when the cuts of the clothes are simple and effective. Proof of this is the latest Hermès collection. Shades of brown have a special place on each silhouette. Sometimes to emphasize the asymmetry of the ribbed top, sometimes to emphasize the curves of the knitted dress.

British fashion designer Phoebe Philo, known for her work in leather and knitwear, transforms these colors into sweeping hues. The energizing coffee becomes comforting, almost reassuring. It’s printed on an endless wrap dress, draped over flowing trousers with an impeccable fit. This also suggests Loro Piana, a favorite brand of Silicon Valley executives, recommends these shades in its cashmere. Coffee – a pledge of discretion and satirical mastery. In other words, an access card to the new prestigious fashion. What else?