Fear at Paris Fashion Week. beds in the first row

Social networks, press and… Fashion week. The theme of beds did not stop at the entrance doors of fashion shows. It itches, including behind Anna Wintour’s unmistakable silhouette; “We just have to talk about it to scratch the itch,” says a fashion journalist who is the editor-in-chief a few meters away. Vogue: American. During the nine days of the fashion week in Paris, the name of small insects was on everyone’s lips. THE: New York Times even wrote an article on the subject, not without irony. “The best tips from Paris Fashion Week. How to avoid bed bugs,” was the headline of the New York daily, whose editorial team is well aware of the disaster that has invaded 2019.

I forgot the places to taste the best croissants with butter, the cult addresses, the fantasized Paris. We learn from the journalist that Emily (in Paris), the imaginary archetype of the American in the capital, has gone into commando mode. She ditched her wool felt beret and pop pink silk blouse in favor of clothes that don’t mind being machine washed at 60 degrees. His best gossip is about hotels, restaurants and bars that are potentially infected at the moment. His suitcase no longer comes out of the bathroom of the hotel room, carefully checked beforehand. Her current favorite accessory is a heated tent purchased from Amazon. And now, in the subway, there is no question of him sitting anymore.

Scorching autumn

The social media magnifier effect works at full speed. Videos of the bed crawling on the seats of a Parisian transport are doing the rounds, like Korean influencer Jihoon Kim posted on TikTok at the end of fashion week. At the entrance to the fashion show, she is exposed by a press officer, both bewildered and suspicious of the young woman’s ankles and calves, her face covered in red spots; Inflenser assures him that he will never take the Paris metro again. And it doesn’t matter that RATP and SNCF denied the presence of jishts in their trains. the video has been viewed nearly three million times.

On October 1st, some were even excited to see Balenciaga’s fashion show with plush armchairs and a lavish theater setting with red velvet upholstery. Exaggerated? Psychosis looms large, that’s for sure. It’s been a few weeks since around the catwalks, the beds are no longer a secret from anyone. Of course, there is no question of irony or denial, as more than ten families have already been affected in France. Plus, everyone knows they’re just as likely to be hiding in a fancy bag as a bag (cloth bag). There was no shortage of sneaking and repeated glances at designer bags and other luxury jackets in the crowded ranks, overheated by the scorching autumn. Beds seem to defy the social order, including a large number of fashion weeks. In this epicenter of fashion, the front seats present an important energy issue. But the beds don’t care if they eat first row.