Eva Longoria paraded at the foot of the Eiffel Tower this Sunday, October 1st, for the L’Oréal Paris brand, which she has been an ambassador for for 18 years. Behind the scenes of the show, the actress talked to us about aging, motherhood and diversity.
Madame Figaro: You have been the face of L’Oréal Paris since 2005. You were 30 at the time. Do you find that the beauty industry generally values all women of all generations?
Eva Longoria: Indeed, I find that the industry has changed to provide more than one definition of beauty. We come in all shapes, sizes and colors. I think it’s important for beauty brands to have these representations through their ambassadors, their range [de produits] and their colors. I think L’Oréal Paris does it perfectly.
Do you see diversity and inclusion as essential values in the world of beauty?
When I was young, there was only one definition of beauty: being blonde with blue eyes. I never saw myself represented when I watched beauty campaigns and commercials, on TV or in movies. It was very rare. Today I see people like me everywhere. It is important for the younger generations to see themselves represented because it gives them value and importance.
It is important for the younger generations to see themselves represented because it gives them value and importance
Eva Longoria
in an interview with Madame Figaro Last year you said you were the “ugly duck” in your family when you were young because you didn’t fit the beauty standards of the time…
All my sisters had blonde hair and light skin. I didn’t feel ugly, I just understood that I wouldn’t rely on beauty. I remember when I was young I really made this choice to not depend on my beauty because it was not my category. Perhaps that’s why I became an actress… Over time and throughout my career, although some people may consider me “beautiful”, I don’t define myself as such. I never defined myself that way. I really am the cliché of someone whose “beauty comes from within”. I think there is nothing more beautiful than a smart, self-confident and powerful woman. I think it’s the most beautiful thing we can see in media, magazines, beauty campaigns…
There is nothing more beautiful than a smart, confident and powerful woman.
Eva Longoria
Eva Longoria at the L’Oréal Paris fashion show at the Eiffel Tower. (October 1, 2023) Mark Piasecki/WireImage/Getty Images
Motherhood has made me more accessible
Eva Longoria
Has motherhood changed anything in relation to beauty and figure?
Motherhood has made me more accessible. Now I can relate to many other women as a mother. We are tired, we don’t have time to be glamorous and do our hair… We are mothers, we are busy. It has changed my beauty routine in the sense that it has simplified it. I really like products and technology that do multiple things at once. For example, I want my foundation to also contain sunscreen. I love when a product is two or three in one because I don’t have time to follow a 30 minute skincare ritual. It made me more productive.
You often show yourself naturally and without a filter on your social networks. Is it important for you to show your subscribers “behind the scenes”?
It’s just who I am. When I wake up in the morning and have breakfast, I don’t wear makeup and I don’t mind showing it on social media. I’ve had gray hair since I was 18, it’s not something I’m ashamed of, it’s just a fact. I never tell myself. “Today I’m going to do something daring by not wearing makeup and showing it off on Instagram.” I just do it because that’s how I look in real life.
I’ve had gray hair since I was 18, it’s not something I’m ashamed of
Eva Longoria
Eva Longoria at the L’Oréal Paris fashion show at the Eiffel Tower. (October 1, 2023) Mark Piasecki/WireImage/Getty Images
What is your relationship with aging?
Aging is inevitable, so those who want to fight it have already lost the battle because it happens to everyone. What I don’t want is to weaken myself. When people feel old, it’s because they can’t move. They cannot get up, everything is painful for them. I want to be able to go up and down stairs, sit up, play with my kids… Being agile and mobile is a priority for me in old age. It’s more important than a wrinkle or a gray hair.
Being flexible and mobile is a priority for me when it comes to aging. This is more important than a wrinkle or gray hair
Eva Longoria
You made your first feature film last year. Flamin’ Hot . What do you remember from this experience?
It was incredible. It was an honor to make my first film about this particular story that is so important and special to me. I was able to hire people of color, Latinos, women. To have the opportunity to work with these actors, to have this diversity in front of and behind the camera was extremely important to me. The film was a success with critics, I found an audience, people loved it. I thought it was great for a first movie.
Source: Le Figaro
