Bradley Cooper wears the Tambour watch by Louis Vuitton Horlogerie. Mario Sorrenti
Louis Vuitton’s iconic watch, launched in 2002, has been given an elegant facelift in the colors of the times.
Louis Vuitton introduced its first watch, the LV1, in 1988. Designed by IWC, it featured ten complications with a quartz movement. But it was with the launch of the Tambour in 2002 that the trunk maker made its mark. His signature codes. A bold and sculptural rounded case, instantly recognisable. The famous model is now getting a new face, led by the brand’s watchmaking director, Jean Arnault.
Yellow gold Louis Vuitton Horlogerie watch Louis Vuitton / Press Photo:
Picture:
To celebrate his twentieth birthday, Tambour treated himself to a Hollywood star last year in the form of Bradley Cooper. You don’t change the winning team. the American actor, ambassador of the house, poses again this year for the watch’s new campaign under the lens of Mario Sorrenti.
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To play on genre mobility, the new Tambour’s case, 40mm in diameter, has been refined and now displays a thickness of 8mm instead of 13mm. Its slightly arched design follows the curves of the wrist for a slimmer wearing feel. The top of the case still has the twelve capital letters of the brand engraved on it.
Yellow gold Louis Vuitton Horlogerie watch Louis Vuitton / Press Photo:
Transformation
Its main transformation is a dial with a more sober and deep look, as if the eye sinks into it. The center has been micro-blasted, while the polished metal beveled hands and numerals have been given a more iconic treatment.
Quiet luxury
Slimmer, the Tambour also comes with a minimally designed case. As for the bracelet, it’s more subdued, with bulging brushed metal links that hug the wrist. Between now and the end of September, fans of this icon will be able to choose between five new models, including the steel 2023 with a steel blue dial, which is a big trend of the moment.
Drum Movement Louis Vuitton Watches Louis Vuitton / Press Photo:
Beat up
The “facelift” includes a new three-hand automatic movement, the LFT023, developed in collaboration with the Cercle des Horlogers. This finer (and more reliable) mechanism was developed at La Fabrique du temps, a factory created by legendary watchmakers Enrico Barbassini and Michel Navas and purchased in 2011 by Louis Vuitton. In addition to the technical, the decoration of the visible mechanism is also very stylized (golden barrel with an open pattern reminiscent of the Monogram flower and the micro-rotor with the repeated LV logo). The barn had to be as beautiful on the inside as it was on the outside.
Source: Le Figaro
