Natural result, rejuvenation: the art of French aesthetic medicine

The new French paradox. “We want to be unique, to assert our identity and our uniqueness, to be different in every way,” emphasizes Jean-Francois Amadier, a sociologist at Panthéon-Sorbonne University. And at the same time we are very “aged”. In France, we don’t like to be overweight or have wrinkles, and we judge a lot by appearance.” The proof. Boom in aesthetic medicine. In 2020, 14.4 million non-surgical procedures were performed worldwide, and by 2025 we will reach 23 million treatments. confirms Bérengère Boucly, Marketing Director of FillMed. Zooms and remote work that encourage action are no strangers to it. The market continues to develop with three main trends: facial contouring, lip beautification, which has become like makeup for young people, and rejuvenation.

More and more men

However, it is in France that the aesthetic taboo is the strongest and the results are the most invisible. In Anglo-Saxon countries we are proud to show that we speak to each other. This is part of “empowerment“. On the other hand, we are ahead in terms of personalization of treatments and natural effect. Patients in offices are also changing their minds. “We are witnessing real democratization with an increasingly wide age pyramid,” D. confirms.^r: Alexander Marcak, plastic surgeon, at a conference organized by Allergan Aesthetics on the future of the field. When I started, I only saw middle-aged white women. Today I see all generations, all nationalities and more and more men. It’s not uncommon to see mothers and daughters getting together.”

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A holistic approach

Another major trend is the “ethical east”. Not only are we starting to worry about the composition of injectable products, their health and environmental impact, but we are increasingly condemning illegal clinics, fake syringes and the excesses of social networking. Now we aim for comprehensive care that includes skin care and health with hormones, nutrition, mental well-being. “People are increasingly looking for luxury environments and a holistic approach with personalized treatments,” explains British cosmetic surgeon Jonquil Chantry, who still works with psychologists, because “nothing is as trivial and fleeting as we say it is.” “. And tomorrow? The Allergan Aesthetics conference discussed the possibility of using one’s own tissues to rejuvenate the body and skin and use the information contained in DNA to create targeted treatments.

One more hope of ten years. non-surgical aesthetic treatments likely to increase the skin’s collagen levels and avoid facelift. During that time D^r: Brigitte Desport, morpho-esthetic and anti-aging doctor in Paris, claims: “Anti-aging is not youth, but harmony between the inside and the outside. To age peacefully, you should compare yourself to your age group, not the youngest. Beauty evolves. You just have to play the best in your category.”

*National Association of Plastic, Reconstructive and Aesthetic Surgery.