They’re in their 50s, 60s, or 70s, and they follow a lot
in social networks. Meet four women who are shaking up aesthetic correctness and fighting the invisibility of age.
There is no age to “like” on social networks. Whether they’re models, activists, authors, or beauty experts, these women are baring themselves and speaking out for a common cause: fighting the invisibility of women over 50. On digital platforms that might be thought to be reserved for Millennials and Gen Z, such as Instagram, YouTube or TikTok, they produce content with female themes aimed at everyone, with minimal or age restriction. Embracing gray hair, transitioning to menopause, mature skin makeup, the body positivity movement… No topic, no matter how subtle, is forgotten. And posts that fill the real gap, according to statistics. hundreds of thousands of “views” accumulate on the video counter and as many people subscribe to these inspiring accounts. Behind the scenes, they share their stories and beauty routines with us.
Caroline, 63 years old
His nickname: @fiftyyearsofawoman on Instagram
His profile : After a serious health problem at the age of 57, Caroline Ida Mears decided to take care of herself. “I quit my job in fashion and, guided by my instinct, created my Instagram account, not knowing what I was going to do or where I was going.” Time proves that the mother of two is right. she gained more than 10,000 followers in the first year thanks to her posts where she bares herself. “Mainstream media didn’t show women over 50 and over 44. I wanted to fight age,” he explains. Things picked up speed in 2020 when an lingerie salon tapped her for a body positive fashion show. “I presented myself at the podium with my flaws and shortcomings. We had to dare, but we had to,” he emphasizes.
Caroline Ida Bear Eve Grynberg/@eve_grynberg_photographer
To change things, we need to spread representations of “normal” women
Caroline Ida Merr, 63
This lamp attracts the attention of Darjeeling, who chooses him as a model. An unretouched photo of her in her underwear goes viral, creating a wave of excitement.
“Social media allows us to connect with each other around the world. And in order to change something, it is necessary to broadcast performances of “normal” women, to show young girls that life is not over after 50,” he claims. He already serves as an example for more than 109,000 people on Instagram. “My body is not what I would like to have, but it allows me to do many things every day. I wake up, I can do yoga and pilates, dance, she confides. I’m a miracle, so it doesn’t matter if I have more wrinkles than last year, if my body has changed because of menopause. I try to accept it.”
Video: Meet Caroline Ida, a sixty-year-old model who shakes up fashion codes
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year Her skin care routine : “Oils (prickly pear, borage, evening primrose) are part of all my beauty rituals. I also love Kobido massages and do collagen treatments.”
Her makeup routine : “I’m natural most of the time, but concealer and brow pencil are a must when I go out. I love cream blushes from MAC and Westman Atelier. And I kind of like it. I can’t go out without at least five lipsticks in my bag. I put it on my mouth and cheeks, it gives you an instant healthy glow.”
Her hair routine : “Christophe Robin’s moisturizing range, as white hair tends to be dry and brittle.”
Nicole, 72 years old
Nicole Arbor ???
His nickname: @nicoletonnelleyoutubeuse on Tiktok
His profile : After closing the beauty salon at the age of 60, this beauty appeared on social networks. “Back then, there was no one like me to give beauty advice to women,” says the mother of three children and grandmother of nine grandchildren. After a certain age or once retired, my clients gave up their freedom. I wanted to motivate them, to show them that you have the right to want to stay beautiful until the age of 90, he explains. I also wanted to fight for cosmetic brands to recognize us, because we were completely invisible.”
We had so many prejudices in our generation, education has left many traces. You have to take it easy and do what you want
Nicole, years
When he crosses the milestone of 15,000 YouTube subscribers, the platform offers to train him, learn how to shoot and edit a video. He even woos L’Oréal Paris for a partnership. Now, she films her makeup tutorials like a pro on TikTok, where she has nearly 169,500 followers. “With age, it becomes difficult to put on makeup, women ask me a lot of questions. In addition, we had so many prejudices in our generation, education has left many traces. You have to take it easy and do what you want. You can wear eyeliner at any age. The important thing is to feel beautiful,” she insists.
Her skin care routine : “A vitamin C serum through the summer and early fall, and a retinol serum in the winter. Hyaluronic acid cream, SPF 50 protection on top that prevents blemishes. In the evening, I use Estée Lauder’s Advanced Night Repair, which is really effective in the long run.”
Her makeup routine : “I love the Parure Gold foundation from Guerlain and La Poudre Soleil from La Provençal. I appreciate very light pink and nude lipsticks that hold up well to Huda Beauty. I paint my eyebrows and apply concealer. I like cream blushes from Too Faced and Falsies Surreal mascara from Maybelline.”
In the video, these celebrities who fake their gray hair
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Sandra, 54 years old
Sandrine became a model thanks to Instagram. Line Brusegan
His nickname: @grey_so_what on Instagram
His profile : This teacher, who got noticed on Instagram thanks to her white hair, became a model by accident. “I have 38,000 subscribers now,” he says. It all started when she stopped dyeing her hair at the age of 49. “In the beginning it was not militant at all. I had just dyed it before the holidays and spent three hours in the hair salon dying it blonde. I finished, he remembers. So I let go of my roots and curiosity took over.”
Don’t create a new command to grow your white hair
Sandrine, year old
Her profile attracts modeling agencies (she is currently under contract with DMG Paris) and cosmetics players. “Brands started asking me. At first it was mostly American brands like Ilia (Clarins group) and Odacité. I have the impression that in France we are still a little cautious about gray hair… In addition, I am inspired above all by the accounts of American women,” she confides, but not to throw a stone at those who do not have silver hair like her. . “I am also aware that some women do not support it. You don’t have to create a new command to grow your white hair. Each of us should be able to freely choose gray, blonde, green or red.”
Her hair routine : “I use Olaplex’s purple shampoo once a week, then once a month I apply a mask from the same brand as well as their hairspray to add shine to my hair.”
Her skin care routine : “Serum, Moisturizer, SVR Sunscreen and SPF 50 Lip Balm.”
Natasha, 53 years old
Natacha Dzikowski Laurence Revol
His nickname: @natacha_dzikowski on Instagram
His profile : A former advertiser in the world of fashion, luxury and beauty, Natasha started her blog in 2015. “I had worked for major cosmetics companies, which gave me access to many research scientists on health, skin and wellness. I wanted to pass them on to as many people as possible,” he says. “I was particularly interested in menopause, which was completely taboo at the time. I popularized the information and offered solutions that I had researched.’ Readers’ enthusiasm encouraged him to launch his YouTube channel in 2018, and then his Instagram account, where he posts humorous content (40,000 subscribers to date).
A world of influence can help women release guilt and complexes
Natacha Dzikovksy
“The world of influence today can help women feel guilty and free,” she notes. I show that we have power over our biological age and that our lifestyle is the key to a happy age. He has collected all his advice in two “aging well” manuals: Beautiful & good for his age And I am the age I want to be ! (Editions Leduc).
Her skin care routine : “Double make-up every night. At night, retinol serum or nourishing oil. During the day, vitamin C serum, hyaluronic acid cream and SPF 50 protection on top. For my sensitive skin, I like to use La Roche-Posay and SkinCeuticals serum treatments with hyaluronic acid or resveratrol at night. I also discovered MyBlend cream, which has a very nice texture.”
Her makeup routine : “I like to wear makeup. I choose a light shade like Clinique and a cream blush that I work on with my hands. I like to line my eyes with black eyeliner and mascara.
Source: Le Figaro
