Apply fake hair to make yourself look slimmer and taller. A scary trend is running rampant on social media in China. A screenshot of the Chinese social network Xiaohongshu.
This new fad, which has gone viral, is said to give the impression of slimmer waists and elongated legs. A surprising practice that reinforces social pressures on Chinese women’s appearance.
You don’t have to spend a fortune on cosmetic surgery to get the figure of your dreams. Chinese women have found a much cheaper and invasive trick to feel better about their clothes and gain confidence, as the newspaper writes. South China Morning Post . This ingenious concept. Improve the position of his vessel with an inexpensive sticker.
Similar to temporary tattoos, these small adhesive strips are placed in the middle of the abdomen, a few inches above the actual navel, which itself is hidden under high-waisted pants or skirts. This combination would create the illusion of a slender and elongated silhouette, two standards of beauty that still prevail in the country. Body proportions would thus be more “flattering” in the eyes of many who indulge in it.
Similar to temporary tattoos, this sticker is placed on the abdomen, a few inches above the actual navel, hidden under high-waisted pants or skirts. A screenshot of the Chinese social network Xiaohongshu
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viral method
The trick is particularly popular on the Xiaohongshu platform (the Chinese equivalent of Instagram), where the trending tag has more than 35 million views. There are many video tutorials and testimonials from women extolling the merits of this technique. “Every summer I always feel uncomfortable. I really want to wear elegant and sexy outfits, but my body shape is holding me back. These clothes just don’t fit me well and I lack self-confidence,” said one of the Internet users. “These stickers are not easy to remove. they are non-reflective and even waterproof. I am ready to call them the most successful invention of 2023.”
On the Douyin app (Chinese Tiktok), some even offer tips to make the effect more realistic, such as using makeup to match the stickers to the skin tone. “It’s not just a fake nipple. it is a “cheat tool” to say goodbye to the 50-50 proportion of my body,” writes a follower of the social network.
Some also offer tips to make the effect more realistic, such as using a make-up powder to match the stickers to your skin tone. A screenshot of the Chinese social network Xiaohongshu
Appearance business
On Pinduoduo, one of China’s largest online shopping platforms, the best-selling product offers two sheets of 32 stickers priced from 4 yuan (equivalent to 50 euro cents). The e-commerce site has already registered 4,400 orders, according to the store’s online sales figures.
The psychology behind this is hard to ignore, and the reality is that beauty is essential in people’s lives.
Miss Nan, Chinese influencer, in the South China Morning Post
This obsession is far from being a new phenomenon. We’re also learning that fake nipples aren’t the only beauty gimmicks of their kind trending on Chinese social media. South China Morning Post . Accessories like fake breasts, fake buttocks, fake shoulders, fake noses or even fake collars are also easily available online. For many women, these crafts are weapons to increase their self-confidence when they appear on the street or on social networks, like editing filters or apps. “The more functional these products are, the more popular they become. The underlying psychology here is hard to ignore, and the reality is that beauty is essential in people’s lives,” affirms Chinese influencer Miss Nan (who has 2 million Weibo subscribers) in an interview with a Hong Kong newspaper. The young woman says that “the joy and praise that comes with physical beauty can be overwhelming,” but this quest fades with age.
The journalist behind the article notes that the trend raises “body image concerns,” intensifying social pressures on Chinese women’s appearance.
Source: Le Figaro
