53-year-old Naomi Campbell is one of the faces of Victoria’s Secret “Icon” campaign. (August 2023). Victoria’s Secret
Moving away from the controversial “angel” era, the American underwear brand is supporting an army of star models of different ages and figures in its new campaign.
Naomi, Giselle and Adriana. three names that work without surnames. On Wednesday, July 8, Victoria’s Secret took to Instagram to unveil its latest lingerie line, called Icon. The label, which has built its entire image on its high-flying muses, spares no expense in keeping the promises of this title. He calls on his former iconic “angels” Gisele Bundchen and Adriana Lima, as well as supermodel Naomi Campbell, who ascended to the brand’s podium in 2003. Three tops, 42 today for the first two and 53 for the last. A detail that’s important given the company’s history of taking the promotion of the stereotypical, young and athletic female body to the extreme of wing-burning.
At the age of 42, Adriana Lima is one of the faces of the Victoria’s Secret “Icon” campaign. (August 2023). Victoria’s Secret
In the video, Hulu shows Victoria’s Secret. Trailer for Angels and Demons, the shocking documentary about the downfall of an underwear brand.
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Angels and demons
There were these damning testimonials from models like Erin Heatherton decrying the cruelty of the company’s forced diet on its muses. Then there’s Ed Razek, Victoria’s Secret’s casting director, who has become famous for his controversial remarks attesting to his desire to exclude plus-size models and transgender women from the brand’s runway shows. Coup grace for the company. its CEO Leslie Wexner’s relationship with business magnate Jeffrey Epstein, who was convicted of sex crimes. When the affair broke out in 2019, a number of witnesses, including those from model Alicia Arden, reported that Epstein (then Wexner’s asset manager) posed as a casting director to approach young women. Facts denied by Epstein, supported by Wexner.
42-year-old Gisele Bundchen in Victoria’s Secret “Icon” campaign. (August 2023). Victoria’s Secret
Victoria’s Secret, mired in controversy, ended its popular fashion shows in 2019. Launched in 2001, the show has become a pop culture phenomenon thanks to its striking costumes and models, drawing an estimated ten million American viewers each year. The last edition, in 2018, had dropped to 3.2 million.
The removal of Leslie Wexner and Ed Razek, the employment of plus-size and transgender models (Valentina Sampaio was the first), an investment campaign led by women in young companies (a $7 million joint venture with investment firm Amplifyher Ventures, announced in February 2022). .. The underwear brand is doing everything to restore its image. Even if it means calling on his former muses to send a strong message.
Inclusion campaigner Paloma Elsesser joins Victoria’s Secret for the ‘Icon’ campaign. (August 2023). Victoria’s Secret
New day icons
Hailey Bieber, militant model Paloma Elsesser, Emily Ratajkowski, Adut Akech… Some of the most famous models of the time have agreed to embody the revival of Victoria’s Secret, which has been building for several years. Worn by three women over forty and a plus-size model, the Icon collection promises diversity and inclusivity through basic styles available in a wide range of sizes and natural tones. The new edition of the Victoria’s Secret Fashion Show on September 26, which we don’t know except that it will be accompanied by a performance by Doja Cat, should support this auspicious update.
Source: Le Figaro
