Dazzling collections, the reopening of its historic store…Tiffany&Co takes off again

On April 26, it floated at 5^e avenue, in New York, like the air gilded age This golden period in the history of the United States of the end of XIX^e century. Tiffany & Co. opened with much fanfare the reopening of its historic flagship, which has been renovated after four years of work led by Peter Marino. Landmark, as it calls the brand acquired by LVMH in 2021, was seen as a revival of the New York institution founded in 1837 by Charles Lewis Tiffany.

In Tiffany & Co.’s “Date Night” video, Blue Ivy steals the show from her parents, Jay-Z and Beyoncé.

The Tiffany Madness

With its exceptional creators, Jean Schlumberger, Elsa Peretti or Paloma Picasso, or the film Breakfast at Tiffany’s With Audrey Hepburn reprized in 2021 by Jay-Z and Beyoncé in the “About Love” ad campaign, the brand has always been a dream come true. His strength? Its DNA carries its famous turquoise blue, 1837. Blue, associated with its Blue Box and referenced by Pantone in 2001, and its legendary pieces, including the Tiffany Diamond, one of the world’s largest lapidary-cut yellow diamonds. 128.54 carat gem with exceptional fire.

Perched bird

Another iconic piece is the brooch A bird on a rock Illustrated by Jean Schlumberger in 1965 with a sulphurous cockatoo perched on a gemstone. If this picture was reproduced with other gems, the bird never landed on the pearl. It is now being done with a new collection of high jewelry A bird on a pearl was introduced last year in Doha, Qatar. The parrot is transformed into a series of eye-catching creations composed of exceptional pearls acquired from the private collection of natural pearl experts from the Persian Gulf, Hussain Al Fardan.

masterpieces

Among the masterpieces of this collection is a brooch with a bird landing on a 35-carat baroque pearl.

There’s also this fabulous necklace with a flight of diamond birds hovering over three rows of pearls totaling over 371 carats.

Another revised work. these earrings where you can just see the cockatoo’s crest giving them a punk vibe. The rare bird is also one of the stars of the brand’s new Landmark in New York. After the re-opening, Tiffany presented a dreamy creation featuring a round of cockatoos, inspired A bird on a rock revolves around the incredible Tiffany Diamond, retooled for the occasion as a pendant or brooch. Two legends teamed up for this new golden age of Tiffany.