Buccellati bracelet in their workshop in Milan Buccellati/Press Photos:
The Italian jeweler secures its future thanks to a partnership with the famous Milanese school, where future artisans are especially trained in the technique of hand engraving at the beginning of its glory.
A valuable partnership
Few jewelers of Buccellati’s caliber today can claim to make all of their jewelry by hand. Faced with its growing success, the Italian house sometimes struggles to keep up with demand. In order to ensure optimal production and mitigate the risk of transmission breakdowns, know-how is mainly transferred to artisan families, last March the jeweler signed a historic partnership with the Scuola Orafa Ambrosiana (SOA), founded in 1998. Milan in 1995
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Elite formation
This collaboration, christened the Accademia Buccellati, offers a 130-hour Master’s program dedicated to four majors: Every six months, the school’s top six students are selected to participate in this program, and Buccellati funds their training before offering them positions in his workshops. A guarantee for a century-old house to protect its techniques inherited from the Italian Renaissance and to have constant access to a pool of qualified craftsmen. The lucky ones will join the workshops opening in 2020 at the jeweler’s new headquarters in an Art Deco building in old Milan, built between 1919 and 1936 by renowned Italian architect Piero Portalupi. Here, the artisans bent over their workbenches continue to fashion treasures with patience, meticulousness and skill that never cease to dazzle the brand’s more and more aficionados around the world.
International influence
Acquired by the Swiss group Richemont in 2019, the house of Buccellati, outside these new premises, has since benefited from the acceleration of its international development, opening several boutiques in China, Japan, London, Dubai and Doha, while its Parisian flagship. will reopen this fall after a six-month expansion and renovation.
Buccellati ring made by a student of the Academia Buccellati Buccellati/Photo Press
Source: Le Figaro
