Inverted neckline. this summer, swimsuits reveal the lower part of the chest

On May 11, Etam kicked off summer with a swimwear fashion show at the legendary Port of Saint-Tropez. The catwalk is followed by back-to-back high-cut bikinis and one-piece swimsuits, future hits of the season. And if a few models show the lower curve of the models’ breasts, it is in no way due to negligence or a size error; now the necklace is upside down. These naughty cuts, also seen in the new collections of many brands, from Livystone to Triangl via Noo, promise to make waves on the beaches this summer. But the phenomenon began to appear during the previous ones.

Pulling strings

Was the idea to recycle your swimwear during the summer disrupted by Covid? Or the desire to forgo comfortable clutch outfits in favor of a sensual look? However, in the summer of 2020, Instagram influencers started wearing their triangle swimsuits upside down. By tying the strings for the neck at the back, they reverse the classic bikini and conquer new territory: the lower chest.

In the video: stars in swimsuits, a moment of confusion

They were inspired by the sexy twist seen on influencers Kendall Jenner and Hailey Bieber and were quick to grab it. How to copy them? so ask the trendsetters. In TikTok, the hashtag #bikinihack which specifically lists tactics and ways to wear your swimsuit, flies. Today it reaches 199 million views.

From Instagram to Armchair

What was the trick that gave birth to the trend? while wearing a bra upside down can seem risky in terms of support, or even impossible for generous breasts, brands have learned their lesson. It was also on the beach in Hawaii a year ago that the reverse-neckline swimsuit stood out at the Jacquemus spring-summer 2022 show, and then the swimwear experts adapted it. At Roxy, we find both an inverted triangle interpretation and bras decorated with a subtle opening between the breasts. Same at Calzedonia or Sézane. What to consider without fear of this shocking coquetry?