Angelina Jolie launches Atelier Jolie, her fashion brand. STEPHANIE REYNOLDS/AFP
On Instagram, the American actress lifted the veil on her new project, her collective and circular fashion brand.
“I’m starting something new today,” Angelina Jolie announced on Instagram on May 18. The 47-year-old actress reveals her latest project, a fashion brand, through a sober image with the inscription “Atelier Jolie”. Another magal that takes the star’s fame? Not really. It would be surprising for an American devoted to humanitarian work to develop a traditional label. Angelina Jolie also lays the foundations of the collective. “a place where creative people can collaborate with expert tailors, designers and artisans from around the world.” All are based on the principle of recycling, using fabrics from dormant stocks. A claim that is further revealed on his brand’s Instagram account.
In the video, Angelina Jolie accompanies her daughter Zahara to university
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A case to follow
In Atelier Jolie’s newly launched Instagram, we get to know a little more about the brand, which is launching this fall. Angelina Jolie’s idea. provide access to an emerging collective of designers and artisans, as well as online resources for finding clothing manufacturers, dormant stock and vintage materials. Apart from the ethical aspect, there is no clue. Even on the style and nature of the pieces offered. Will they be imprinted with the star’s charming and sober appeal? A case to follow.
Source: Le Figaro
