Tiffany & Co, a dazzling revival on 5th Avenue

At 8 a.m. on April 26, it floats over the corner of 57th Street and 5th Avenue in New York City like the air of the Gilded Age, that golden period of United States history in the late 19th century. Gal Gadot, star wonder woman and a Tiffany&Co ambassador is set to cut the turquoise blue ribbon for the fabulous American jeweler’s new luxury setting. The Israeli actress is accompanied by the president of Tiffany & Co., Anthony Ledru, and his vice president, Alexandre Arnaud. Since 2019, the transformation of the store has been carried out by the luxury architect Peter Marino. Landmark, as it calls the brand acquired by LVMH in 2021, was seen as a recognition of Tiffany & Co’s greatness. Only the Art Deco facade has remained unchanged, but the interior has been completely altered. The result is high above 5th Avenue, one of the world’s most prestigious arteries.

Dizzy luxury

Upon entering, you are struck by the vast space flooded with light. Huge trompe-l’oeil windows on the sides give the impression of having an incredible view of the New York skyline. Above, an installation by architect Hugh Dutton. Diamond Skylight, causes the reflections of the diamond faces. In the background is work Equal to Pi By Jean-Michel Basquiat. The holiday is set! The more you go up the floors, the more works of art: Damien Hirst, Julien Schnabel, Anish Kapoor… and the more luxurious, the brighter the spaces. Up to the 10th floor rooftop with its exclusive view of Central Park, which turns out to be a private residence for VIP customers.

At the same time, each level reveals its share of surprises; a high jewelry workshop that allows customers to discover the work of artisans, the Blue Box cafe, led by star chef Daniel Boulud, shop by shop An in-depth Patek Philippe (of which Tiffany is the historic distributor in the United States) experience Breakfast at Tiffany’s Blake Edwards’ cult film with Audrey Hepburn.

Expensive box

Obviously, the most important thing is discovering or rediscovering jewelry, especially iconic pieces like the Tiffany City Hardwear collection, the Lock bracelet, or even the creations of the house’s legendary jewelers Jean Schlumberger, Elsa Peretti, and Paloma Picasso. Tiffany Diamond (over 128 carat yellow diamond worn by Audrey Hepburn) for store opening Breakfast at Tiffany’s) was thus honored in the middle of a flock of birds. A”masterpieceinspired by Jean Schlumberger’s Bird on a Rock design. Other exceptional and head-turning pieces include this 100-carat diamond easily mounted on a diamond necklace of over 99 carats and this necklace created by Paloma Picasso with over 750 carats of kunzite at its center. Notable innovations include the release of a line of watches, particularly the Union Square watch or even these jeweled watches.

Gala

Butter on diamonds. a memorable party was organized on April 27 in a former pop-up shop next to Landmark. In the program: an audience of stars: Gal Gadot, Florence Pugh, Zoë Kravitz, Hailey Bieber, Anya Taylor-Joy, Michael B. Jordan, Blake Lively, Baz Luhrmann, Pharrell Williams, Jeff Koons…and the entire Arno family. together. Apotheosis. A concert by Katy Perry, who set the crowd ablaze, was followed by a performance by DJ Mark Ronson, who got the guests dancing, including some very wealthy patrons decked out in their finest diamonds.