The singer announced that she sold the rights to her song follow me At the house on rue Cambon, which has chosen the name of the new perfume campaign Coco Mademoiselle.
Some ad campaigns have a knack for bringing forgotten hits to life. And provide a significant income for their translator. Proof with Amanda Lear who just saw her song follow me Chanel has chosen to cover its new Coco Mademoiselle campaign. And the least we can say is that Dali’s former companion can be happy because he trusted the columns; TV Star: that the house on Kambo Street “bought the rights to the song for half a million dollars”. A handsome sum that should provide the 83-year-old singer and actress with a comfortable retirement allowance.
A few weeks ago it was Leo who enjoyed this little boost via Apple who relaunched his tube banana split Advertising of iPhone 14.
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“One of the most searched titles in Shazam”
For Amanda Lear, beyond the financial deal, it’s also a way to introduce a new audience to a song born in the 1970s; “The new generation discovers it.. It is currently one of the most searched titles on the Shazam app.. And I’m #1 on the South Korean charts, more than forty years after the album was released sweet revenge !”
For Chanel, this song accompanies the announcement of a new muse for one of its iconic perfumes. Indeed, Keira Knightley, who played it for sixteen years, is being replaced by Whitney Peake, who we discovered in the reboot of the series. gossip girl. A new face, then, and a title that has lived on revival for a perfume that continues to establish itself as one of the most desirable perfume references.
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Source: Le Figaro
