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Guillaume Valet. “A muscular body gives a sense of existence”

Where does this obsession with young men’s bodybuilding come from? South_agency/Getty Images

author of the muscle factory (1) and bodybuilder, sociologist, and economist Guillaume Vallet explains why abs and other images of female power are fascinating.

Madame Figaro . – When did muscular bodies become aesthetic rules in the West?
Guillaume Valet:Since antiquity, we find this charm for the athletic body in the writings. But the real break came with the emergence of capitalism in the mid-19th century.e century, when the body was associated with the idea of ​​performance, and the muscle was a sign of civilization and progress. After the Second World War there was also a whole generation that became aware of physical strength. Then again, we live in a highly publicized society that creates models that can be spread. Television, with the advent of Marvel superheroes in the 1950s, must have been a very strong influence, as was Californian cinema, which highlighted bodybuilders in the 1980s and exported them as models of virility in cartoons, reality television and today on social media.

In the video: the resumption of sports. after how long can we see the result on the body?

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But why is the new generation of guys now making it…

Source: Le Figaro

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