Created in 1985, Nike’s Air Jordan sneakers are still iconic. While Ben Affleck’s signature film presents an incredible success story, a look back at the origins of the sports business icon.
“And what are you going to call it, your basketball?” Phil Knight, the head of Nike (played by Ben Affleck), asks his marketing manager Sonny Vaccaro (his forever friend Matt Damon). “Air Jordan,” Vaccaro replies confidently. Knight’s controversial reaction. “Ah well, I’ll get used to it…”
In the video, AirBy Ben Affleck with Matt Damon, trailer
In the movie trailer Air, Ben Affleck sports a brown eighties cover (while the real Phil Knight is blonde), and WASP himself Matt Damon plays Sonny Vaccaro (known for his Italian-American mafia look). And yet, we believe it from the first seconds. With an insane marketing budget (including a spot during the Super Bowl), Air Ten Years After Best Picture Oscar Marks Affleck’s Return To Directorial Grace Argo. But above all, the film (which was released in the United States on April 5 before arriving in France on May 12 on Prime Video) tells a story that has never been told on screen; producer…
Source: Le Figaro
