On March 8th, the Italian jeweler, who has long been dedicated to the subject, presents an elegant video to celebrate the mobilization of women around the world, the need to make their voices heard and act together.
“We have to remind people that we have the right to be free.” these are the simple and strong words of Paola Egonu in the video published by Pomellato especially on the occasion of March 8, International Women’s Day. The Italian volleyball player and LGBT+ rights icon is one of the personalities chosen by the Italian jeweler to give their definition of freedom alongside actresses Jane Fonda and Joy King, Sabina Belli, general manager of Pomellato, and Nassim Eshqi, an Iranian rock climber. champion and defender of women’s rights. The latter reminds that the word freedom does not mean the same thing in different continents. “I had to fight to become what I wanted.”
Jane Fonda, Pomellato’s women’s ambassador and early activist, has been actively involved in the project since the launch of these videos in 2017. This year, she is accompanied by young actress and producer Joy King, who fights for women’s power. half of the cinema.
In the video, Pomelato celebrates women’s struggle for freedom
Helping women entrepreneurs
With its slogan “Caring for women since 1967”, the jeweler has been developing its #PomellatoFor Women campaign for six years. The brand supports women’s freedom rights and helps entrepreneurs with various campaigns. This year they will be complemented by the launch of a new charity campaign for the benefit of women who are victims of domestic violence, in cooperation with the Kering Foundation’s FreeForm organization, which financially supports victims.
Source: Le Figaro
