Mugler Spring-Summer 2020 fashion show (Paris, September 25, 2019). Imaxtree:
It’s a great return to collaboration events for the Swedish brand, which announced this January 22 that it will soon be teaming up with the Mugler label, directed by Casey Cadwallader.
Since 2004, the general public has been enthralled by H&M’s annual collaboration announcement, which offers fashion lovers items created by the biggest luxury brands at affordable prices. The Swedish brand has revealed the name of its next partner for spring-summer 2023, Mugler. Founded by Thierry Mugler in 1974, the label marked the 1980s with its firm shoulders and striking silhouettes. Designed by American Casey Cadwalader from 2017, it perpetuates the legacy of its founder, who died on January 23, 2022, by playing on the lines of the body, always sculpted and emanating a frontal femininity. This sexy paw has attracted many personalities, such as Hailey Bieber, Lizo or Kylie Jenner, who have adopted the brand’s “cat suits”.
Parade in the video – Mugler – Ready-to-wear autumn-winter 2022-2023.
Art director Casey Cadwallader and Anne-Sophie Johansson, H&M creative director. H&M
A success that gives some clues about the main lines of the upcoming collaboration, even if H&M has not yet revealed any previews. Last September, Mugler already got into the collaboration game by recreating its close-fitting silhouette with Wolford tights. Featured pieces that we naturally expect to find on H&M shelves at an as-yet-undetermined date, this one has yet to be revealed.
two is better
H&M’s first partnership with the designer dates back to 2004. It was with Karl Lagerfeld. The announcement made a big noise both in the world of fashion and among the general public. For all budgets it was possible to get a piece signed by the greats. The case ended up being a huge success, and every year a new collaboration was renewed with the biggest names in luxury, such as Viktor & Rolf (2006), Kenzo (2015) or Moschino (2018). The latest dates are 2021 with Simone Rocha and 2022 with Iris Apfel, respectively. A tradition that continues this time, Mugler style.
Burberry’s fashion show at London Fashion Week in the video.
Source: Le Figaro
