The luxury label puts an end to rumors and months of speculation by appointing the singer and music producer as the head of its men’s collections. The pop star known for his hit happysucceeds Virgil Abloh, who died in November 2021.
It will take fifteen months for Louis Vuitton to find a successor to its star designer, Virgil Abloh, who died in early November 2021. This Tuesday, February 14, the luxury brand puts an end to the speculation and many rumors about its identity. its new artistic director, opening a new chapter with Pharrell Williams, according to reports Figaro . The famous music producer is no stranger to the label, having previously collaborated with the trunk maker to design sunglasses and jewelry. This first foray into the world of luxury brought him a number of other longer collaborations with Moncler, Adidas and Chanel among others. And to confirm his taste in the industry, with which he already came into contact in the early 2000s, co-founding the fashion brand Billionaire Boys Club with the Japanese Nigo, who is currently the artistic director of Kenzo.
bubbly creative
Like Virgil Abloh, Pharrell Williams has a striking profile with intense creative urges. The genius of streetwear and the king of poison leave a strong mark. becoming the idol of the millennia, he revived the spirit of the time in all his artistic directions with a 360-degree field of application and consequences. Nomination of the author of the planetary tube happywhich can also wear multiple hats, suggests that Louis Vuitton wants to perpetuate this spirit in its men’s business.
Source: Le Figaro
