The American agency Day One invented a series of words that describe the phenomena that should summarize the year 2023.
Halfway between a dictionary and a trend forecaster. The American agency Day One published its “Forecast” for 2023 on Wednesday, January 25. In the report, the media and influencer firm created and defined neologisms to summarize the phenomena. and attitude that should prevail during this year.
AI-Anxiety
The concept of AI-anxiety is particularly relevant to the current fascination and concern with ChatGPT. Since it was brought online in late November 2022 by California-based startup OpenAI, this globally successful talking robot has charmed as much as it has worried publishers, schools, and universities, among others. Being able to write a dissertation or summarize a book, in short, to simulate human writing, ChatGPT can usually induce “AI-anxiety”, that is, a feeling of anxiety in front of the consequences of artificial intelligence, in a nutshell. with this question. “Is what I see made by man or by machine?”
A concern that applies as much to the text as to the image. Impressive programs like Midjourney or Dall·e (also created by OpenAI) create complex images from text or verbal queries. A phenomenon that is about to revolutionize the art world. Ironically, artificial intelligence is increasingly recognized as a tool that can detect and prevent the warning signs of anxiety disorders and depression… In short, robots are at the heart of lively debates about their potential in work, politics, art and even industries. health.
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Fatigue
The prequel (ante-Epiode), the: continuation (sequel), or reboot are all versions of a movie, series, video game. Short for “franchises” and “fatigue,” “fatigue” refers to the weariness of viewers and Internet users in the face of all the variations in entertaining content. And for good reason, the proliferation of franchises is typical of the post-Covid Hollywood industry; In West Side Story 2021, or Top Gun: Maverick: And Avatar: The way of water in 2022 ad nauseam table of contents, First day chart based on article Bloomberg – With the advent of the “age of austerity” in Hollywood studios.
They will tick
Using the principle of the Anthropocene to denote the current geological era in which human influence has become dominant on the Earth system, the Tiktocene is a new era in which TikTok exerts a dominant and lasting influence on culture. And this, even if the Chinese app disappears. Thus, TikTok would revolutionize the way people discover, define and assert their taste in both politics and music. The most convincing argument in support of Tiktokotsen’s thesis is the argument related to the music industry, to which the use of videos created in 2016 gives la. Thanks to TikTok clips, pieces that would remain unknown today reach tens of millions of views. this is the case of the sea shack that the Scottish postman Nathan Evans or even the band of Marseilles Kid Francescoli. And they have gained international fame. With a dedicated music team, TikTok is a potential springboard for musicians and as such is now at the heart of record label strategies.
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Trendflation
Beware of false prophecies on social networks. And particularly from TikTok, where trend forecasting has become a business. During the epidemic, screen time has increased, and the media ecosystem that gives credence to the absurd has also swelled, analyzes the American agency. The risk is to overestimate the impact of these supposed “trends,” which may be transient and inconsequential.
Re-economy
Fraud. to wave the second hand not for environmental reasons (although this is the displayed message) but for economic growth purposes. The first day invites you to pay attention to companies in 2023 fast fashion who use to prepare the resale landscaping , like Shane’s platform. The American agency, based on a report published by the consulting firm BCG in October 2022, also notes that the resale market has tripled since 2020.
Even luxury homes, long absent from this niche, are anchored there today. They often do this by partnering with TheRealReal, an online consignment store with 17 million users that has been democratizing second-hand luxury for ten years. British department store Selfridges announced in September 2022 that it plans to refurbish, resell or lease half of its product sales by 2030. A potential pitfall, then, is that vintage shopping continues to grow. encourages overconsumption, the report said. .
Source: Le Figaro
