SM Entertainment, a major agency for K-pop groups and singers, has announced its plans for the year 2023. Among the goals, SM intends to launch four new artists, making this contribute as part of its new artistic output and strategy of intellectual property.
In a released video, the agency explained the move from SM Entertainment 2.0 to SM Entertainment 3.0, in addition to commenting on how this change will make the group produce more songs and artists. Check out!
The change will happen as follows: there will be a transition from an executive producer to 5 separate centers, so that each of these centers can dedicate themselves entirely to a company project, and this will allow SM to produce and release content of more agile way for its agency artists.
In addition to this novelty, the company announced that it will transition to a multiple production center system. Also, SM explained how the establishment of a subsidiary company will work, which will be dedicated to music publishing and production, including in that aspect composition, lyrics and distribution of royalties.
Still, among the goals of the SM Entertainment for 2023, plans include the debut of 3 new groups and 1 solo debut, which would be the virtual artist, as well as the goal of releasing a total of 41 albums this year, having an annual total of 18 million album sales and still detail each group released by SM in more detail. Also, one of the plans is a subunit of NCT in Tokyo, Japan.