Once again, the luxury house is counting on hidden talent to invigorate its line. Eight years ago, he trusted Alessandro Michele, who announced his departure from Gucci last November.
We don’t know much about him, except that he is going to sign new outfits for a prestigious luxury house. Sabato De Sarno, 39, has just been appointed creative director of Gucci. He succeeds Alessandro Michele and will present his first collection for the brand at Milan Women’s Fashion Week next September.
The label once again proves its ability to take risks with unknown but bold creators. In January 2014, he created a surprise by entrusting the helm of the institution to 49-year-old Roman Alessandro Michele. And well done. After eight years, the man who announced his departure last November was recognized for playing a major role in transforming the brand, which was worn by artists such as Clara Luciani or Lou Doillon.
Creative vision
His successor will go in the same direction. The man, who began his career at Prada in 2005 and later oversaw Valentino’s men’s and women’s collections, said in a statement: “I am honored to be chosen as creative director of Gucci. I am proud to join a house with such an extraordinary history and heritage, which over the years has been able to welcome and cherish the values in which I identify myself. I’m excited and eager to share my creative vision for the brand.”
“I am delighted that Sabato is joining Gucci as the new creative director of the house, one of the most influential roles in luxury,” commented the company’s CEO Marco Bizzarri. Having worked for some of the most famous houses in Italy, he brings a wealth of experience and all the relevance to his profile. I am confident that with his knowledge and deep understanding of Gucci’s unique heritage, he will lead our creative teams with a distinctive vision that will open an exciting new chapter in the house’s history, while strengthening and capitalizing on its status as a reference in the fashion industry. the wealth of his inheritance.’
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And François-Henri Pinault, chairman and CEO of the Kering group, which owns Gucci, added: “One hundred and two years after Guccio Gucci opened its first boutique in Florence, Gucci is one of the most famous, iconic and influential companies in the world. world In Sabato De Sarno’s role as Creative Director, we are confident that Gucci will continue to influence fashion and culture with highly desirable products and collections, as well as bringing a unique and modern take on contemporary luxury.” A big challenge.
Source: Le Figaro
