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Primark on the offensive despite clothing crisis

Primark is gearing up for big-day crowds when it opens a brand new outlet in Angers on December 9. The Irish low-cost ready-to-wear brand has chosen its 21ste shop in France, about fifteen minutes from downtown. As always, he dreamed big. With twenty-five fitting rooms and twenty cash registers, the store is already shaping up to be the new flagship of the L’Atoll shopping center where it will be located. One hundred and ten people were recruited for one thousand CVs received. “Although there is no special promotion, the opening of a new store attracts 500 to 1,000 fans who wait in front of the store before it opens. Some even book hotel rooms nearby the day before.”says Christine Loisy, general manager of Primark France.

Despite the decline in the purchasing power of its customers due to rising inflation, Primark is doubling down on its ambitions for France. His new plan envisages 100…

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Source: Le Figaro

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