A larger numberFrigeswill finally be produced in France. This Tuesday, soft toy manufacturer Doudou et compagnie announced during a factory visit that it is ramping up production of mascots for the 2024 Olympic and Paralympic Games at its facility in Brittany. The way for the manufacturertake on the challenge of reindustrializing French stuffed toys“.
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So far, Dudu and the company should have produced 1.2 mln.FrigesOf the two million stuffed animals expected by 2024. At least 200,000 mascots were to be produced at the company’s Breton factory, with the rest from Doudou and Company’s Chinese factory. The first was to be sold at €49.90 each for the 28cm size, while the seconds were to be cheaper: €26.90 for the 25cm model without packaging, €44.90 for the 35cm mascot, €69.90. for 50 cm and €149.90 for 80 cm plus.
Large shipments of Chinese stuffed animals, however, have sparked controversy, while all players are calling for France to re-industrialise. “I want to believe that we still have a few months before the Olympic Games (OC) to be able to fix the issue.in mid-November, Minister of Ecological Transition Christophe Bechu advanced. “We will try to be more ambitious in moving the production to France, we are working in that direction“, in turn, the Minister of Sports Amelie Udea-Castera noted.
Therefore, Doudou et Compagnie wanted to respond to criticism by relying on its Breton production;produces 50% of its production of Mascotte plushes“, and”increase this figure during 2023“. “raw parts“It will be produced in Asia, and the rest of the process – sewing, assembly, spinning, finishing and quality control – will be carried out in France,” the company says. “80% of the added value will thus be brought to France“Welcome to founder Alain Joly.
The group is also set to invest by tripling the size of its factory located in La Gerches-de-Bretagne and “15 to 60 seamstresses […] until the end of 2023“. Production of the soft toys, which will be ramped up significantly to 1,000 to 1,500 per day from the 700 planned so far, is due to start in early January.mid January“. In addition, the price of stuffed animals will decrease by 20 percent to 39.9 euros per unit. They will still be sold in a large number of outlets such as King toy, La Chaise longue, Amazon or La Grande récré. Whether consumers will be willing to pay more for these toys remains to be seen.Made in France“. A”betAccording to the head of Doudou and Company.
Source: Le Figaro
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