Will stubborn inflation force the French to do without Christmas? A month away from the end of the year celebrations, sales of star Christmas products are still timid. According to the latest data of the IRI expert, during the week from November 7 to 13, the sales of chocolate and foie gras in supermarkets decreased sharply compared to the same period last year: -21% for the former, -23.5% in supermarkets. second.
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“Presence of festive categories on flop 5among the most declining product categories, alongside canned spreads, frozen pizzas and parapharmaceutical products and accessories;points to the 2022 Christmas season, which, although its overall performance cannot be assessed at this stage, appears to be starting slower and therefore later than last year.“, – evaluates the company specializing in its weekly barometer. In terms of value, a noticeable decrease is also observed in the sale of the leading drink of the holidays, champagne (-13%).
Toys are also concerned
Speaking to Franceinfo on Tuesday, Système U president Dominique Schelscher confirmed that chocolate.pleasure product“was one of the holidays”a little lessbuy this year The manager of the U stores noted that compared to 2021, sales in mass distribution decreased by 8% and in Système U by 5%. Likewise, “The Christmas toy drive isn’t going well“, he confided, with a 20% drop in purchases in supermarkets, 10% in System U.
“This year the toys have increased a bit, the chocolates have also increased a bit, so I think that affects the purchasing decision of the customers.,” progressive Dominic Shelcher. Not to mention the inflation of food or energy prices, which weighs on the wallets of the French and prompts arbitrage. If Christmas is still a month away,when it starts badly, it’s often a bad sign“, according to Dominic Shelcher. “It is not certain that we will achieve these sales“, he added.
Despite these observed declines, the head of System UBet, however, on a festive moment, because in a complex context, people need to have fun“. The CSA Research survey by Cofidis, published on Monday, shows that the average budget allocated by the French to Christmas-related expenses increased this year to 568 euros, or 35 euros more than in 2021. As proof, the average foie gras dip. sales do not affect all brands equally. Picard, for example, shows that customers have already gathered there. The brand specializing in frozen products wants to be optimistic about the holidays. “I’ve never seen customers sacrifice Christmas during a crisis“, it was recently explained Figaro Cathy Collart, CEO of Picard.
Source: Le Figaro
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