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The World Cup is off to a strong start on TV

Half of the planet. According to FIFA, an estimated 3.6 billion total viewers watched the FIFA World Cup on television or digital platforms in 2018. Four years on, the event’s main French broadcasters, free-to-air TF1 and pay-per-view beIN Sports, in addition to channels like L’Équipe covering the event, are hoping this 2022 vintage will be fruitful. Despite the controversies and calls for boycott or respect for human rights in environmental issues.

The first indicators are green. On November 9, French football coach Didier Deschamps revealed the list of 25 players selected for the World Cup, which enchanted 7.3 million viewers of the 20-hour TF1 news. public. More than in 2018, when 6.9 million people followed the same device. Ditto in the opening match between the host nation…

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Source: Le Figaro

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