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The search for bookmakers is four times more than three years ago, according to a study by consulting company Attach.
Between 2019 and 2020, the interest of Peruvians in finding homes Bet it increased from 23 million 684 thousand to 34 million 362 thousand, which represents an increase of almost 50%.
Now, between 2021 and this year 2022, searches have grown from 73 million 733 thousand to 109 million 134 thousand, especially with the start of the 2022 World Cup in Qatar.
“This is due to a change in user behavior as a result of the pandemic, when matches began to reactivate, interest in sports betting and that caused growth. In addition, brands have also significantly stepped up their advertising at football matches, where today six or seven companies are easily mentioned within the match,” Carlo Rodriguez, CEO and regional vice president of Digital Transformation Attach, told Gestión.
While the levels are still expected to be far from the previous World Cup, it is predicted that there will be more players for the 2022 World Cup in Qatar.
“For the World Cup in Russia, for example, let’s say we double the 10 million. Bet what they had then. Today, probably not a doubling, only 30-40% growth, but the rate base is much larger than it was then. So in percentage terms, it will be lower, and in absolute terms, in terms of the number of betters, it will be higher,” he said.
It is worth noting that a few weeks ago, bookmakers indicated that they expected to increase their income by at least 20% due to the World Cup.
Betsonn estimates that its business will grow between 20% and 30% next year. peruvian marketand Apuesta Total expects to increase revenue by almost 50% compared to what was earned in November and December 2021.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.