As France play their first match against Australia on Tuesday, the rivalry is boosting sales of certain products. Football enthusiasts prepare themselves to follow the competition and try to get the most out of it.
Television is the star item of this sporting event and many households put their hands in their wallets to watch the Blues’ games, say experts. “Since the beginning of November, sales of televisions have exploded by 50%.– reports Laurent Dariotor, director of electronics and telephony of Fnac-Darty group. progress”quite analogAt the 2018 World Championship held in Russia. “It’s really unique to football, no other sporting event drives sales like thatsays Olivier García, director of non-food e-commerce at Carrefour.
As for TVs, this market “fully revived during the Covid-19 pandemic, before slowing at the beginning of the year and stabilizing at the start of the school year.», More Laurent Darrieuort. He adds that he “With Black Friday, there’s even a risk of oversellingwhich takes place on Friday. This year, customers are mainly turning to TVs.very large size”, 70 inches or more, i.e. a minimum of 1.70 meters. And the French do not hesitate to put their hands in their pockets.”With a budget of just under 1000 eurosOlivier García notes. Soundbar sale going on too”somewhat insane growth from 80% to 100% since early November“, Laurent Dariotor rejoices.
At the same time, the French are also known for other things. While many bars chose not to broadcast the contest, spectators equipped themselves with beer dispensers. According to Fnac-Darty, they have seen their sales increase sevenfold compared to mid-November 2021. To freshen up their drink, backers also bought ice cube factories, which tripled sales within a year. What’s better than crispy fries to accompany mugs of beer? Fryer sales are also up 50% compared to 2021. Same observation for microwave ovens with 15% growth in one year.
Another great classic, the Panini albums.”are also big stars every four years at every World CupOlivier Garcia reports. “It’s been pure madness since last week– he assures. several tens of thousands of albums will be sold, while in normal times there are no takers at all.
It remains to be seen whether this dynamic will hold over time, a question that will be tied to the Blues’ performance in the competition. For Olivier Garcia.this will greatly affect sales, especially for user-friendly products“. Don’t panic for latecomers,There is no need to fear shortages in the coming days“They say Carrefour and Fnac-Darty groups.
Source: Le Figaro
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