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Small and medium companies (SME) could reach sales in excess of SGD 13 billion this year. Christmas 2022. This amount represents 40% of the sector’s annual sales, according to Lima Chamber of Commerce (CCL).
According to Rodolfo Ojeda, President of the Guild of Small Businesses (COPE) of the Lima Chamber of Commerce (CCL), the total sales of this Christmas 2022exceeds what was recorded in 2019, in the pre-pandemic period, when S$10 billion was raised.
However, despite the excess in sales, profits for SMEs will be lower, CCL warned. This problem is related to the increase inflation and reduced cost families.
“This is due to an increase in the inflation rate in the country, which already this year is about 7.1%; and since family spending is expected to be lower compared to 2021,” said Rodolfo Ojeda as part of the next XX Expo Pyme: from entrepreneurship to world-class management which will take place on November 22 and 23, 2022.
SMEs are being upgraded for this Christmas campaign
In order to attract customers and exceed sales, SMEs have adapted to various strategies, mostly digital. As he mentioned 9 out of 10 SMBs have an online sales channel and it can increase your sales by 50%.
“While cash payment is maintained, these celebrations will use more online payment; For this reason, companies must continue to adapt to different channels and digital platforms in order to provide customers with opportunities and improve their shopping experience,” he said.
On the other hand, he also considered it expedient for businesses to strengthen value-added services such as Delivery (home delivery), especially for sectors such as food, restaurants, poultry farms and others.
“Given the improvement in online sales following the use of apps, delivery has become a significant leverage for increasing the sales of these businesses,” he said.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.