The novelty of the 2022 back-to-school schedule won’t be enough to keep new curious people on the radio. In the September-October period, French broadcasts brought together 39.3 million listeners every day, according to Médiamétrie’s latest rendering of radio audience measurement. Medium had already fallen below the 40 million listener mark in the summer during the previous audience wave. On Thursday, November 17, this figure represents all people who listened to a channel at least once or during the day. “The share of the pie continues to shrink dangerously over the years“, – says the director of the antenna. In detail, all genres, be it general or musical, are in decline.
Only France Inter seems to still stand out. The public station is once again France’s number one radio station with a total audience of 12.3% (+0.4 points over the year). Generalist Radio has 6.8 million listeners daily, up 260,000 in a year. It posted a historic start to the season with a 13.5% audience share (+0.9 points). France’s Inter continues to be a hit, breaking their records season after season. This great success is living proof that radio can continue to attract new listeners, which makes me confident and optimistic about the future of our media.” to comment Figaro Sybil Weil, CEO of Radio France. Her own re-election candidate, Sybil Vail, is facing former journalist Florent Chatey and Maya Virginie, the current secretary-general of the Court of Auditors and former secretary-general of Radio France.
The many changes made by Adele Van Reeth in charge of Inter France in September seem to be paying off. The morning of Nicolas Demoran and Léa Salame, which remains the first morning in France, for example, was extended by half an hour.
Europe 1 is still in decline
France Inter continues to outshine its arch-rivals RTL. M6 band radio is suffering from a general decline. Its antenna, played by Yves Calvin, Amandine Begot or Laurent Rouquier, has a total of 5.5 million listeners, thus losing more than 350,000 people compared to the beginning of the academic year last year. However, Régis Ravanas, managing director of M6 Group’s audio activities, is pleased with the radio audience share that has been achieved (up to 12.9%, or 0.6 points gained over the year). “We are very pleased with this wave, it is a historical record for our PDA, our benchmark. This confirms the choices made around our network for this start of the academic year, and it is also a sign of the high quality of the work done by the teams.says the leader. The humorous new balcony, played by Sébastien Toin, Bertrand Chameroy and Sandrine Saroch, especially met its audience.
On the third step of the podium, we meet the Franceinfo public station again. Out of the presidential campaign, but still fueled by a very rich news feed, the station reaches 4.8 million listeners, just shy of 100,000 pairs of ears in a year. France Culture, for its part, signs a historic record, attracting 1.7 million listeners every day, or 141,000 more in a year. Combined, the station had a record audience share of 3.0%. “This is a historic launch for France Culture, demonstrating listeners’ attraction to our debate formats, ideas and the heart of our editorial uniqueness: science, philosophy and documentaries.“, – rejoices France’s culture director Sandrine Trayner.
Without changing the network, RMC managed to raise the bar by 3.2 million people per day, or 150,000 more than last year. Radio can be especially happy with the good scores of Apolline de Malherbe’s morning show.
At the other end of the spectrum of common antennas, the Europe 1 station continues to dive into deeper waters. Lagardere’s group radio, which was recently swallowed up by Vincent Bollore’s Vivendi group, hit a new all-time low with just two million listeners, or 400,000 less than a year ago. Its audience share is 3.1%.
NRJ, music leader
On the music radio front, NRJ is less appealing. It has 4.4 million listeners, or 200,000 more than twelve months ago. With 3.4 million listeners, rap and R&B station Skyrock is posting a steady comeback. While RFM reaches 1.7 million listeners, Virgin Radio records its worst ever performance with just 1.4 million listeners.
Finally, in the classical music segment, Radio Classique is on the rise. It attracted 991,000 listeners or 33,000 additional music fans within a year.
Source: Le Figaro
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.