Qatar 2022 World Cup without beer?: Here’s what happens to the drink on the other side of the world

Beer consumption is increasing in every country when its choice footballespecially during the World Cup, according to a study by the German Research Center for Artificial Intelligence in Berlin, so it is not surprising that this activity is a big market for beer companies.

However, the upcoming 2022 World Cup in Qatar has set some restrictions on the consumption of alcoholic beverages.

Although FIFA has confirmed that there will be a sale beer Stadiums will have restrictions on its purchase, as only the Budweiser brand can be consumed.

According to Reuters, only holders of tickets for World Cup matches and at certain times will be able to buy beer.

Fans will have the opportunity to purchase a drink when the stadium doors open, that is, three hours before the start of the match. Then they can buy beer when they leave the stadium, one hour after the final whistle. Drinks cannot be purchased during matches.

Only the non-alcoholic version of the drink will be sold at sports venues, as it should be remembered that Qatar, which is a Muslim country, prohibits the sale and reception of alcoholic beverages in some places.

Currently for sale beerwine and other spirits in Qatar are only available at restaurants associated with luxury hotels, where a pint can cost around $18.

During the World Cup, the price of a 500 ml Budweiser beer will be 50 Qatari riyals, or about $13.73. Non-alcoholic beer will be offered at 30 QAR or $8.24.

Beer shops will be hidden

A few months ago it was stated that Budweiser It will also be allowed to serve beer in the main FIFA fan zone in the center of Doha from 18:30 to 01:00 on all days of the tournament. However, this week a new complication for the brand was introduced.

According to the New York Times, workers at eight stadiums began moving Budweiser beer tents over the weekend after a Qatari decree required outlets to be hidden in less visible locations.

“The decision to relocate the beer stations appears to have been prompted by concerns that the conspicuous presence of alcohol in stadiums during the month-long World Cup will disturb the local population and therefore create a potential safety issue,” the report says.

For its part, Budweiser indicates that he learned about this new plan last Saturday, that is, eight days before the start of the World Cup. It’s worth noting that Budweiser pays around $75 million every four years to partner with FIFA.