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Peru has a growing entrepreneurial ecosystem as its capital, Lima, is the fifth center most relevant in South America after Sao Paulo, Santiago de Chile, Bogota and Buenos Aires.
While the emergence of its first unicorn, i.e. a one billion dollar company, is still pending, the Peruvian entrepreneurial ecosystem is committed to digital and innovative solutions. According to the Peruvian Association of Seed and Entrepreneurial Capital (PECAP), venture capital funds invested more than $124 million in 2021, almost triple the amount of the previous year.
In particular, the ecosystem fintech It grew by 69% between 2017 and 2021, reaching 132 startups, according to the International Development Bank. A high figure for a country where only 51.9% of the population has an account in the financial system.
The decisive steps that the Andean country has taken to consolidate its ecosystem of innovation and entrepreneurship, as well as its commitment to democratizing finance and investment, have contributed to the emergence of a strategic alliance between RPP Noticias, part of the multimedia leader Grupo RPP. from Peru and Unicorn Hunters, a business series that gives global entrepreneurs the opportunity to raise capital for expansion through millions of individual investors around the world.
The first episode of this new season, already available on RPP Noticias, introduces Unicoin, a modern cryptocurrency designed to address extreme volatility, a major problem with traditional tokens. Unicoin will be the official currency of Unicorn Hunters, which will be backed by assets and will pay dividends: a key difference and especially relevant in today’s cryptocurrency market, which has experienced an unprecedented downturn.
Unicorn Hunters is being produced by reality TV icon Craig Plestis. (I see your voice, masked singer) and is a pioneer in a new genre – enrichment and entertainment, which combines entertainment with the potential to create wealth for investors. Today, the series has over 18 million viewers across multiple platforms and has received over $285 million in investment solicitations.
The Circle of Money, made up of celebrities and global business leaders who evaluate the potential of companies and ask entrepreneurs key questions in every issue, includes: Rosie Rios, former US Treasurer Lance Bass., artist and investor Mo Vela, former White House senior adviser, Chris Diamantopoulos, social entrepreneur and actor on the HBO series Silicon Valley, Alex Konanykhin, CEO of Unicorn Hunters, and Silvina Moschini, entrepreneur, co-founder and president of Unicoin. Also, NFL legend and member Hall of FameChris Carter, debuts as panellist.
RPP Noticias users can now access relevant content with the latest news on the entrepreneurial ecosystem, investment opportunities, and news on the future of money based on blockchain technology. In addition, the Unicorn Hunters series can be seen on multiple platforms including UnicornHunters.com, Claro Video, one of the largest streaming platforms in Latin America, LinkedIn Broadcast, Binge Networks, Facebook Video, YouTube and Vimeo.
RPP Noticias is now also a country of investors in search of unicorns.
Source: RPP
I am Dylan Hudson, a dedicated and experienced journalist in the news industry. I have been working for Buna Times, as an author since 2018. My expertise lies in covering sports sections of the website and providing readers with reliable information on current sporting events.