Mass discounts will not be able to save the brand’s first electric car, which cannot get a foothold in the market.
Acura has officially confirmed the conclusion of the production of its first ZDX electrician, which lasted little in a year on the market, reports Carscoops. The release of the model was launched in March 2024, however, after the cancellation of the joint project with General Motors at the end of 2023, as well as the 2025 model that skipped, the company decided to completely leave the model.
“To better coordinate our line with customer needs, market conditions and long -term strategic goals, we can confirm that making Acura ZDX has been completed,” the company representative said.
Acura sellers sent an internal memorandum which explained the solution to weak demand. Despite discounts reaching over $ 30 thousand from the recommended price, the model cannot get a foothold in the market.
At the same time, the company is sure that ZDX has laid the foundation for further development of the power line. In the second half of 2026, the manufacture of the new Acura RSX electric car starts at the factory in Ohio, and hybrid models are also prepared for the exit.
Those with the ZDX -sold, according to the manufacturer, will receive full support through the dealer network – including services, components and services in the guarantee.
The partner of the Honda Prologue partner, unlike the ZDX, will remain in the market. It has a more stable demand and will be a major electric car on the brand until the new Honda’s new architecture emerges.
We reminded, earlier reported that Subaru was preventing heritage after 35 years of labor, and Stellantis temporarily stopped making four models.
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.