Users spend more time in chats, where they are faster and more prepared to be in business than in classical social networks.
A few years ago, messengers were considered an additional communication channel. But now they are becoming the main tool for engaging between brands and consumers. This was said by the director of Casino.UA Alexander Babenko in a Telegraph commentary on Friday, September 19.
The publication writes that users spend more time on chats, which is faster and more voluntary business than classical social networks. Telegram, WhatsApp and Viber have already opened the entire platform for launching products, selling and building communities, allowing companies to reduce reliance on Facebook or Instagram or Instagram algorithms.
“It is to messengers that brands are having the opportunity to showcase care and provide more than general information about the product,” Babenko said.
According to him, businesses actively use channels with exclusive content, chat bots to support customers, and also form a community around the products.
According to the International Business Consulting Company, 91% of the world’s customers want to receive real-time assistance. This indicates that messengers are becoming a territory to produce a new culture of relationships between company and clients – more personal, fast and open.
In the future, these tools may slightly replace e-mail marketing and social networks with a number of segments.
Remember that 84% of Ukrainians use social networks as a news source. The most popular are Telegram (73%), YouTube (19%) and Facebook (16%). At the same time, the number of Ukrainians using smartphones to access news and information has increased by 90%.
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.