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Apple creates its own search engine – Bloomberg

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The company generates a team for developing a search engine called answers based on artificial intelligence as a competitor at ChatGPT.

Apple is working on creating its own artificial intelligence tool, which can respond to user requests on the Internet – it looks like the ChatGPT capabilities. Bloomberg reported it. The project has been reported to have received the answers to the name and may be implemented as a separate application or the search function in Siri, Safari and other Apple services.

In the presentation of the Apple Intelligence platform, the company said it did not plan to create its own chatbot. Instead, Apple has made a collaboration with Openai and included chatgpt in Siri. However, considering the popularity of chat bots and frequent use of ChatGPT to search for information, Apple has still decided to create its own response to this trend.

It is interesting – it is interesting that Apple has not previously developed search engines on their own – on the contrary, the company receives nearly $ 19 billion a year for handling Google as a default search engine on its devices. However, the company has previously said that systems based on artificial intelligence can soon be replaced by traditional systems, and the Google contract may be less profitable, because, as expected, the U.S. Department of Justice will be forced to change the terms of the Search Agreement Against Google.

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Source: korrespondent

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