Adrian Mardell has been the general director for the past three years, and his successor has not been announced.
Jaguar Land Rover is preparing to change leadership: General Director Adrian Mardell announced a resignation after three years to the company head and 35 years of work in its rankings.
JLR confirmed the resignation: “Adrian Mardell expressed his desire to retire after three years as CEO and 35 years of work in the company. The name of his successor will be announced later.”
Mardell led the JLR in 2023 following an unexpected resignation to Tahaharri Bollora. The company then fought financial losses and the consequences of pandemia. Under his leadership, JLR managed to achieve sharp financial growth – thanks to the popularity of profitable defender models and range Rover, which remains demanding to this day. Last year, the company showed the best income in the past decade and at 2025 could reach an operating margin of 10%.
In addition to financial recovery, Mardell also introduced a new organization structure – the So -called “Brand House” in which Jaguar, Range Rover, Defender and Discovery Act as individual brands with their identity and approach. But Mardell’s most courageous decision is the radical rebranding Jaguar.
In his approval, the company decided to fully regain Jaguar from a BMW competitor with an electric brand of LUX class, which would compete with Bentley and Rolls-Royce. The concept of type 00 is the first indication of the new Jaguar design, but serial models are expected to be no sooner than next year.
Currently, the results of rebranding, to put it lightly, are controversial – Jaguar sales in Europe have collapsed 97%, due to the fact that the release of electrical versions of Land Rover, defender and discovery are delayed. However, Mardell himself is optimistic. In an interview with Autocar, he said: “Today’s market conditions are considered, I have no reason to doubt the success of the new jaguar in the new world.”
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.