Apple maintains leadership despite denial, and Chinese brands are strengthening positions in the world’s arena.
In the first quarter of 2025, the world’s supply of wise hours was reduced by 2% in the annual terms, which became a fifth quarter in succession with denial, Counterpoint Research reports. The main reasons for the decline are slowing the growth of the Indian market and the reduction in Apple Watch supplies. At the same time, China has shown an increase of 37%, reaching the highest part since the end of 2020.
Despite the decline of 9%, Apple continued in the first place due to the growth of the iOS user base. Behind him, Huawei and Xiaomi showed significant growth – thanks to a wide range of, competitive prices and strengthening positions in the domestic market.
Samsung, on the contrary, experienced a collapse by 18%, lost demand for previous generations of watches in all major markets.
Analyst Balbir Singh added that consumers would further preference to models in the price range of $ 100-200, where an increase of 21%was recorded, while sales of cheapest models fell 17%.
The segment of children’s wise hours also grew. The leadership is preserved by the Chinese brand Imoo, and China remains the largest market. Demand is growing in North America, Europe and Asia – parents are increasingly choosing smart watches as an alternative to early use of smartphones.
Counterpoint predicts that the market will begin to recover this year with an expected growth of 3%. This will be facilitated by integrating AI, improved health sensors and certification of some devices as medical devices, as well as a demand shift towards premium models with high functioning and deep ecosystem integration.
Reminding, earlier it was reported that Nvidia reached Microsoft and became the most expensive company in the world.
Apple has shown these updated versions of all its operating systems
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.