By 2026, the company wants to create a “united center” for brands, in which artificial intelligence is independently created, adapted and advertising.
Meta aims to provide brands to fully create and target advertising using artificial intelligence at the end of next year, according to Reuters with a Wall Street Journal reference.
According to the data, the meta generates a comprehensive system where it is sufficient to provide an advertising product image and budget – everything else will create artificial intelligence. He develops advertising creatives (images, videos, text), selects an audience for displaying an ad on Instagram and Facebook, and will also distribute the budget on its own.
Currently, meta advertising tools are now using AI to create differences of ADS, generation of background images and automatic video editing. It allows you to attract advertisers, as it is possible to quickly adapt the campaign for an audience of 3.43 billion unique active user.
In addition, the company plans to introduce personalization of advertising in real time – users will see different options for both ads depending on geolocation and other parameters.
In Meta, which owns Facebook and Instagram, they confirmed that these efforts match public statements by general director Mark Zuckerberg. Last week, he emphasized that advertisers need AI tools that can “provide measurable results.” According to him, Meta aims to create a “one center” for a business where companies can set goals, set budgets, and the platform is able to unite the technical part.
We remind you, earlier reported that the meta was planning an investment program for over $ 60 billion this year.
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.