Google is currently offering Apple the most favorable financial conditions and will still remain a default search engine in Safari, but the company believes AI systems can be provided by traditional systems.
Apple considers the possibility of a radical change in the work of the Safari browser, which is planning to include search engines based on artificial intelligence, which can complete long -term cooperation with Google, Bloomberg reports.
This was announced by Apple’s senior vice president for the services of Eddie Kew during the testimony of the US Department of Justice against Alphabet Inc., Google’s mother’s mother company. In the middle of the case is an agreement in which Google pays Apple about $ 20 billion a year for the status of a default Safari search system. The potential destruction of this cooperation can radically change the principles of iPhone and other Apple devices.
Kew noted that growing the popularity of artificial intelligence in users affects search queries: in April, their Safari number first decreased. He believes that companies like Openai, Perplexity AI and Anthropic can provide traditional search engines. Apple is already talking with confusion and does not exclude the appearance of these services in Safari – though not as a default option.
Although Apple is now offering Openai ChatGPT through Siri, and in the future it plans to add Gemini from Google, the company also considers other AI platforms, in particular Deviceek from China and Grok from the XII Ilon Mask. According to Kew, Openai became a partner after Google suggested the conditions that Apple did not agree.
Against the background of the alphabet certificate, 7.3%were reduced, and Apple’s sharing fell 1.1%. Google, in turn, said the number of search queries from Apple devices, on the contrary, increased.
Despite the interest in artificial intelligence, Kew admits that Google now has the most favorable financial conditions for Apple and should still remain a default search engine in Safari. However, he believes AI will change the rules of the game as soon as possible.
Apple plans to show an update with a new AI operating and new operating systems with an interface that will be reduced to the WWDC conference, which will start on June 9.
Apple shares have shown the best results for 27 years against the background of a “customs” pause
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.