Follow these guidelines and take advantage of these national holidays to grow your business.

Although the situation is unfavorable, since the Central Reserve Bank expects that inflation rose 8.81% through June, national holidays will be a good opportunity for businessmen; thus, it is necessary to analyze what type of products you offer to the public.

Remember that there is also a change of season, so the Lima Chamber of Commerce expects more discounts and offers to increase sales by at least 10% during July and August, but What to do to take advantage of the situation?

Liliana Lezcano, Head of Products at Caja Piura, explained that the public is looking for companies that sell them their own products and personalized items; In addition, online shopping has increased, so these businesses need to adopt digital channels.

On these dates only, it is expected that the Peruvian consumer spends on average S/500.

However, he clarified that the growth in the purchasing power of consumers will depend on their income from work and family expenses. “Government regulations on the release of funds from CTS and AFP will motivate more consumption,” he said.

Follow these tips to improve your sales

Lezcano recalled that, given the rise in prices entrepreneur You must implement a business with products that match the personal income level of the target audience.

With the change of season many entrepreneurs will be tempted to upgrade shares and for this it is desirable to obtain capital either through savings or credit, and why not, sales training, setting schedules for each activity, avoiding unnecessary expenses and managing money properly.

Boxes want to pour in S/76 million credits

Liliana Lezcano explained that there are a number of alternatives for entrepreneurs to obtain funding for their business, such as the Contigo My Peru loan from Caja Piura, an organization that aims to place at least S$76 million in business loans through this campaign alone. prices from S/500.