Grilled Chicken Day: What are the expectations?

This Sunday, July 17, will be the day of grilled chicken, a product that consumes 2% of Peruvian GDP, according to the Ministry of Agrarian Development and Irrigation.

sale grilled chicken creates a movement of more than US$2 billion and despite rising factor prices due to inflation, expectations for this year are high.

“Expectations for this day are quite high. In the grilled chicken restaurant category, we aim to triple our sales. July itself is a very good month for the local market, and today is our day. Our goal is to triple our sales,” said Vladimir Seminos, head of operations at Las Tinajas.

For its part, the Rappi delivery app designs orders Delivery chicken will increase by about 250% compared to a typical day.

The extension, which would place about 30% of Sunday orders through delivery orders, suggests that Peruvians will spend S$60 on the dish.

In the case of the Order Now app, grilled chicken orders are expected to rise by 35% compared to what was recorded last year.

According to the above application, orders for grilled chicken they are 56% higher than orders for hamburgers, 62% higher than orders for Chinese food and 87% higher than orders for pizza.

price increase

The production manager at Las Tinajas commented that some chicken shops are trying not to raise prices drastically so as not to affect consumers.

“Prices for our raw materials for grilled chicken and potatoes have gone up. The idea is to be fair to our customers and make sure that this increase doesn’t have such a big impact,” he said.

For his part, José Tarrillo, owner Domestic bird in the 16th block of Mexico City Avenue (La Victoria) indicates that in his business they had to raise the price of their product. A few months ago they were selling a quarter of grilled chicken for $13 and now they’re selling it for $18.

Last month, the National Statistical and Informatics Institute (INEI) reported that the price of grilled chicken rose by 1% in 18 cities across the country.

INEI data for recent months also showed that price foods such as chicken, potatoes, soy sauce, beer and garlic have grown.

In the case of chicken alone, Midagri indicates that the bird is currently sold at S$9.76 per kilogram in retail markets and S$6.58 at wholesalers.

While recent figures from the Municipal Market Company (EMMSA) showed that a kilo of yellow potatoes sells for an average of SGD 3.20, huairo potatoes at SGD 1.78 and white potatoes at SGD 1.53.