Samsung sales increased by 6% in the annual Calculus, as Apple recorded an increase by only 1%.
The European smartphone market in 2024 increased by 5% after four years of constant retreat. This was reported by analytical agency Canlys.
Over the years, 136 million devices have been delivered to Europe, of which 30% premium smartphones cost from 800 euros.
South Korea company Samsung maintained lead in 2024, but American Apple showed high sales in the fourth quarter after the launch of the iPhone 16.
The market has shown a stable demand for premium smartphones and the active replacement of medium devices and budget segments purchased during pandemia. Samsung sales increased by 6% in the annual Calculus, as Apple recorded an increase by only 1%.
Chinese manufacturer Xiaomi, the third largest supplier of European smartphones, realized the same number of devices under the RedMI, POCO and Xiaomi brands, as in 2023.
At the same time, American Motorola increased sales by 26%, and Chinese Oppo – by 13% on an annual size.
In 2024, a number of premium smartphones was implemented – 41 million, 30% of the total 136 million devices.
Samsung’s sales growth took place mainly due to the Galaxy S24 series, intensive -advertising during the 2024 Olympic Games in Paris. Apple almost doubles Samsung’s supply in the UK (52% compared to 28%), but in Spain it sank in the third place, missing Xiaomi and Samsung.
Motorola reached a maximum in Europe in 2024 thanks to expanding through offline stores and open market channels. OPPO volumes return to grow after two difficult years in Spain, Italy, Romania and Portugal.
Remember, Apple introduced the new “budget” iPhone – iPhone 16e. The model will be sold later this month and will be sold for $ 599. The device is available in black and white.
Source: korrespondent
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