The brand received the highest rating based on the level of loyalty among customers, with a significant difference from its closest competitor.
AZNAURI won the honorable title “COGNAC ROKU 2024” at Ukraine’s largest national business award “VIBIR ROKU”. This is to say about the high acidity of the product and the trust of its companions. The award reflects the choice of Ukrainians in various categories of goods and services. The process of selecting contractors is based on comprehensive research, with the greatest input coming from the marketing analysis of suitable candidates, and is also supported by expert assessments. Representatives of various groups will take part in the investigation: from experts and experts to the most common residents – which will ensure the highest comprehensive assessment.
Based on the experience of Ipsos Ukraine, 91.9% of students received the “Choice of Rock” medal, confirming their status and confidence. This allows the premium to describe real people and create an insightful mechanism for selecting leaders.
The secret to success: from bitterness to international recognition
“Vibir Rock” is important for the brand in 2024.
About the success factors of the brand Druzenko Oleksiy, CEO of GLOBAL BEVERAGE TRADE – “The main success factor is the correct positioning of AZNAURI cognac, which was formed at the launch stage of the brand and the unchanging bitterness of the product. Hope we in a whole range of marketing strategies focused on brand recognition This indicator has the highest market share – 82% distribution and creation of corporate brand block in the store police”
AZNAURI is a symbol of strength and charisma, distinguished by the image of Lev, which reinforces superiority and modernity. The communication message of the brand “AZNAURI – The power of the left is in you” is seen against the backdrop of others, who are eager to achieve success and establish a strong emotional connection with their companions.
“The award of “COGNAC ROKA 2024” is not only a great honor, but also a great recognition.
Varto said that the bitterness of AZNAURI cognac in 2024 was recognized in international tasting competitions. Above all, international juries in Berlin, New York, London and Paris awarded gold and silver medals to the cognacs. Also, AZNAURI became No. 1 cognac brand in the world with a growth rate of 83% and won the title Brand Champion of the Year 2024 for the version of the international brand The Spirits Business.
Plan the development and expansion of taste
The brand continues to develop its product line, introducing new solutions, including the Flavored collection, which includes Wild Cherry and Espresso flavors and a new product for 2024 – Chocolate De Luxe, which in a short time gained a large part of the brand’s sales. continues to grow. This strategy aims to expand the assortment and it indicates the increase in the consumption of exotic products and the trend towards pleasure in taste.
The brand has plans to continue expanding its assortment and introduce new innovative solutions to create new benefits for our customers and enhance the image of the existing brand.
Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.