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Price hike ends discounts in online sales

The logistics to send products to the provinces are getting more and more expensive.

Who has not been defeated online offerDid you end up buying more than you planned? It’s no secret that this strategy is used by sellers to attract buyers, but with price increase, these days, 50% off, 2 x 1, etc. are left behind.

The rise of online shopping, known as electronic commercethat fell during these first six months of 2022, a due to rising prices and the international and local situation.

Yuriko Huayana, regional manager of Vtex Peru, told management that the average check, but the number of orders has fallen, and all this is due to rising prices, which affects the profit margins of entrepreneurs.

“Companies don’t make as many offers anymore because they impact profit margins. Many even stop offering free shipping like they used to,” he said.

Deliveries are getting harder and harder

The specialist explained that some elements affected because they don’t find the inputs needed to produce the final product, such as lens stores.

Leave behind advertising template

Entrepreneurs prefer to prioritize their spending, which is why they have also started cutting their advertising recommendations by up to 40%, depending on the category they belong to.

Source: RPP

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