When tested, this feature was a great success with advertising companies and became profitable for Google.
YouTube will soon start showing ads when a user pauses a video. According to The Verge, this solution has been very popular with advertisers during testing.
“Since we saw a strong response from both advertisers and viewers, we rolled out this feature broadly to all advertisers,” YouTube communications manager Oluwa Falodun told the publication.
It was noted that YouTube technically started testing pause advertising in 2023 with a limited choice of advertisers, but in April 2024, Google Chief Commercial Officer Philipp Schindler said that the feature has been a big success with advertising companies and became profitable for Google.
YouTube says the paused ads are actually intended to allow the company to offer users “less interruption” while watching. However, they did not specify whether advertising would be more frequent during playback.
Last week, Reddit users started posting pictures of a new type of advertisement.
It was previously reported that YouTube would limit teenagers’ access to videos about weight and fitness.
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.