The furniture corporation’s brand value is down 4% this year, while the oil and gas company is up 24%.
Norwegian oil and gas company Equinor ASA’s brand has become the most expensive brand in Northern Europe for the first time, beating IKEA, which has topped the list of the region’s most expensive brands since 2013. studying Brand Finance.
Equinor’s brand value increased by 24% to €15.6 billion in 2024, driven by higher revenues from the oil and gas company, an optimistic outlook for the future and rapid growth of renewable energy.
The value of the IKEA brand this year fell by 4%, to 14.7 billion euros, notes Brand Finance, due to the difficulty in transporting goods due to attacks by the Yemeni Houthis on ships in the Red Sea.
The third place among the most important brands in Northern Europe, according to Brand Finance, is Volvo (+29%, up to 10.9 billion euros), and the fourth is Lego (+3%, up to 7.4 billion euros).
Source: korrespondent
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