Meta’s use of personal data from users of its Facebook, Instagram and Whatsapp platforms gives it an unfair advantage in developing and offering personalized advertising, the media said.
A group of 83 Spanish media outlets filed a 550 million euro ($600 million) lawsuit against Meta Platforms, Facebook’s parent company. We are talking about unfair competition in the advertising market, writes Reuters.
Media association AMI said the case was jointly filed in the commercial court on Friday and alleges that Meta violated EU data protection rules from 2018 to 2023.
The lawsuit alleges that Meta’s “massive” and “systematic” use of personal data from users of its Facebook, Instagram and Whatsapp platforms gives it an unfair advantage in developing and offering personalized advertising, which the plaintiffs argued was unfair competition.
The applicants claim that most of the advertisements placed by Meta use personal data obtained without the express consent of customers, which, in their opinion, violates the law in force since May 2018 EU General Data Protection Regulation (The regulation requires that any website store and use personal data only with consent).
“This lawsuit is another attempt by the mainstream media to fight the tech giants in the courts to protect their content,” it said. in the publication.
A Meta source said the company has yet to receive the legal documents.
Let’s recall that earlier Meta ensured that Ukrainian content on Facebook and Instagram was not moderated from Moscow, but later – at the height of Russia’s war against Ukraine – they called Kyiv “part of Russia.”
Source: korrespondent
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