Heat boosts fan sales and prices

Although officially summer It’s all over, high temperatures continue to accompany Peruvians in various regions such as Lima, where the National Meteorological and Hydrological Service (Senamhi) has warned of a heat sensation of up to 37 degrees.

The salvation for many was the purchase fansimports would not be enough to meet demand, as pointed out by Javier Ugarte, president of the Appliances Dealers Guild of the Lima Chamber of Commerce (CCL).

“This year, 183 thousand ventilators were imported, in February and March, imports almost doubled last year (…) Although imports are larger than last year, this will not be enough to cover demand, if the heat cycle continues, products for May , there will be no more June,” he told RPP.

It may take five months for CCL to import more fans, but suppliers Round table They are more optimistic and claim that they are already purchasing more of these products.

Roundtable Importers Association President Roberto Diaz notes that it will take at least a month for a new batch of fans to reach the country.

“Fans are arriving to restock, but almost all of the fans that were imported ahead of summer they have already been sold, but more are being imported. They arrive in 30 to 45 days”

Diaz points out that sales in 2019 have already been exceeded and that due to greater demand from customers and a reduction in the number of remaining fans, prices in Mesa Redonda have increased by 20%.

“He grew by 10-20%. From laptops to household and shopping malls from 10 to 150 soles,” Diaz said.

For its part, the representative Round table of the Chamber of Commerce and IndustryPablo Goitisolo, notes that the prices they work with vary depending on whether they are wholesale or retail.

“There are not enough fans today, a fan that was sold for 120 soles pays 130 to 140 soles, they raised it, but I expect that in 15 or 20 days it will return to normal because more parties will arrive. Ordinary, “simple – 120 soles at a wholesale price, depending on the quantity they carry. People sell for 150 or 180 soles apiece (…) Small, personal, had 30 soles, 40-45 soles,” clarifies .

According to the platform, online sales also grew fivefold. Online sales Free market.

“Due to the heat wave that we experienced in the country, the number of ventilators purchased has increased significantly. At Mercado Libre, demand for this category has increased fivefold compared to last year,” said Sergio Giannotti, marketing manager for Mercado Libre in Peru and Ecuador.

However, what is a blessing for some companies is not a boon for others. For example, for the textile category that sells fall clothing, jackets and blankets, high temperatures will affect their sales forecasts.

It should be noted that according to CCL, mips the textile industry will face a loss of about 5 million salts in addition to a reduction in hiring of workers.

Another effect of this heat wave is that Mesa Redonda traders are now indicating that many of those who were thinking about investing in the Mother’s Day campaign starting this month have decided to invest in ventilation products.